Andrew McGrath
Head of Digital Experience; TR Labs, Thomson Reuters

About

Andrew runs an international team of designers, front end developers and UX researchers to deliver customer-centric experiences for Thomson Reuters clients, combining a design-centric approach with innovative technologies ranging from natural language processing, big data, data science and data visualization.

Andrew joined Thomson Reuters as Head of Mobile UX in 2012 before growing the team in size and scope to cover all aspects of the customer journey in his present role.

Prior to Thomson Reuters Andrew held roles as Global Director of Design Vision and Guidelines and Global Director of Mobile UX at Orange/France Telecom from 2004 to 2012 and as Head of Mobile UX at 3 UK from 2000 to 2004. Andrew started his career at BT Research and Development after completing his BA in Product Design at Glasgow School of Art and his MA in Design at Manchester Polytechnic. 

Talk Details

Designing for Aliens 

Creating UX for business professionals introduces a number of challenges over the design of experiences for consumers.

The needs of these users can seem almost ’alien’ in comparison, and the language you need to learn is usually completely new as well.

Andrew will discuss experiences in designing for professionals, especially if you want to utilise a truly customer centric design process (as you really ought to…)