Simon Norris
CEO & Founder; Nomensa


An experience strategist, Simon has inspired and transformed numerous organisations, strengthening their connections with their audiences and increasing user engagement.

His understanding of technological advances and behavioural psychology alongside his business acumen allows him to guide people to think differently and create and implement future-proof strategies that make a measurable difference. 

Simon is one of the most respected thinkers in his industry, having been involved in ‘digital’ and UX since the start and has played a fundamental role in shaping it.

Combining his background in human psychology, biology and cognitive science alongside cumulated insights gained over the past 20 years he also established one of the largest independent UX agencies in Europe.

Simon has an intuitive understanding of how to integrate technology into the everyday through intelligent design that optimises human experiences.  

Coining the phrase ‘Humanising Technology’ back in 2001, Simon is passionate about reinforcing the belief that digital technology should be both usable, accessible and engaging whilst delivering exceptional experiences.

He has turned the traditional view of digital design on its head, focusing on people’s emotions and experiences to reshape how organisations can engage with their customers more deeply, meaningfully and ultimately more profitably.

As a thought-provoking futurist and invigorating keynote speaker on how technology and human experiences should have a symbiotic relationship, Simon’s high-level thinking and in-depth research and whitepapers amplify future visions and inspire audiences to be present and prepared for the changing commercial opportunities ahead.


Talk Details

The Art of Collaboration

How can we create a collaborative culture? And, what does that look like in practice?

Collaboration is about meeting people where they are: it’s about understanding and empathising with the person in front of you, their ideas and their experiences. 

Often, companies will spend thousands recruiting talented individuals, only to rarely give them the space to use those talents. Leaders should endeavour to create an inclusive culture with a shared vision and direction, while still valuing the individuals that make it up. 

We are what we practice, so if we want to encourage collaboration, we need to work collaboratively ourselves. We can’t be prescriptive – it’s through repeated, proven and intentional actions that we create a collaborative culture. We can do this through Design Management.